The 5 Secrets of Business Success

Introduction

You can’t learn how to run a business from books alone. You need experience to make sense of doing business in this highly commercialised world. Without direct experience, the profusion of business advice available today can be simply overwhelming. Should you be worrying more about your unique selling point or your cash, the leadership of your employees or the fundamentals of strategy, the day-to-day operations or your longer term plans?

I have been a business manager for more than 30 years, as both a 'salry-man' and an entrepreneur. I have worked in more roles and more sectors than anyone I have yet to meet: in big businesses, small ones and those in between; in UK ones and international ones; and in both good and bad ones too. You can find my CV on my blog at | www.ecomevolve.co.uk.

Wouldn't it be useful if you could have a few guiding principles to help you to see what is really important in building a more successful business? This short book aims to help you better understand the 5 Secrets, which are my conclusions about what really matters after being intimately involved in so many different businesses.

On its own, this introduction to the 5 Secrets will only make you aware of the importance of these issues. You may well need some help to interpret them and implement the actions they imply, but awareness is a great start.

There is huge value in understanding my 5 Secrets, but beware, they are not as simple and straightforward as they seem. I call them “secrets” because in spite of being disarmingly simple ideas they are very hard to understand and apply. They are the fundamental building blocks of business success that lie beneath some of the more familiar, and necessary, rules and behaviours that you need to apply to compete in business today. They are the unspoken rules of the game of business success.

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